5 Things You NEED To Launch a Digital Marketing Campaign

There is one thing required for success in any business: sales.  Every business needs sales. More sales mean more money after all.

Ok, so you’ve decided to launch a digital marketing campaign, and in turn, you’ll convert users from prospects to customers. Great!

But maybe you’re stuck at the beginning and don’t know where to start…

Maybe you’ve got some lingering questions about the process: 

Who are they? 

Where are they?

How do I get their attention?

Etc.

These are very important questions to consider when planning a digital marketing campaign. After all, you don’t want to waste your budget on an underperforming campaign, now do you?

Luckily there’s a simple setup you can follow that will cover the basics to get you rolling.

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TAAGS Digital Marketing Campaign Infographic

Index

  1. T.A.A.G.S.
  2. Timing
  3. Audience
  4. Assets
  5. Goals
  6. Spend

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There is one thing required for success in any business: sales.  Every business needs sales. More sales mean more money after all.

Ok, so you’ve decided to launch a digital marketing campaign, and in turn, you’ll convert users from prospects to customers. Great!

But maybe you’re stuck at the beginning and don’t know where to start…

Maybe you’ve got some lingering questions about the process: 

  • Who are they? 
  • Where are they?
  • How do I get their attention?
  • Etc.

These are very important questions to consider when planning a digital marketing campaign. After all, you don’t want to waste your budget on an underperforming campaign, now do you?

Luckily there’s a simple setup you can follow that will cover the basics to get you rolling. 

This digital marketing campaign setup is called: T.A.A.G.S.

TAAGS: Timing, Audience, Assets, Goals, Spend

Not only will this cover most of what you need for a successful campaign, but it’ll also ensure your team is aligned on expectations. This means efficient use of your marketing dollars (and no big holes being overlooked).

Let’s dig in and get you set up. 

TIMING

Timing

When does this campaign start and end? 

Asking this will determine how long a campaign will run and whether there’s a time-sensitive event being promoted. This will be influenced by the type of campaign you’re running. 

If this is just a promotion for an event, say, Halloween, then your campaign may run from September 15 – October 31. Whereas if this is an evergreen campaign that runs continuously, bringing in top-of-funnel users, there may be no end date (subject to budget availability). 

Either way, you need to know when to turn on the taps and when to turn them off. 

That could even mean what time of day and/or day of the week. 

AUDIENCE

Audience Targeting

The who you are trying to find.

Here you need to ask ‘who are they’ so you can target them.

What are their demographics: How old are they? What gender are they? Where are they located? 

Where do they hang out online and how do you get access to them? Do they spend their time on Instagram, TikTok, Facebook or Google? 

What are they interested in? 

Knowing the audience you’re speaking to helps narrow down the search. Sometimes you’re looking for a needle in a haystack and these questions filter out as much hay as possible.

If you’ve got a Halloween costume store… You’re looking to find out if your audience:

  • Likes scary movies
  • Likes holidays
  • Searches for Halloween events like haunted houses
  • If they’re 18-25-year-olds finding costumes for themselves
  • If they’re 35-55 parents trying to find costumes for their kids
  • Lives in the same city
  • Etc.

Know your audience better than they know themselves and you’ll have no trouble finding them.

ASSETS

Assets

Are the supporting materials used to attract your audience. 

These are things like:

  • Images
  • Videos
  • Creative (ads, copy headlines/descriptions, etc.)
  • Apps
  • Songs or music
  • Websites or landing pages
  • Etc.

Having strong assets (intriguing visuals, persuasive messaging, etc.) will go a long way in capturing someone’s attention.

So to lure people in and tell your brand’s story, build a stockpile of marketing assets before you launch.

GOALS

Goals

What is the purpose of your campaign? 

Is it to sell something? Or is it to simply get your brand’s name out there for awareness?

Goals are subjective to your business. It could be any of the following:

  • Purchases
  • Newsletter Signups
  • Contact (Email, DM, or phone)
  • Website visits or traffic
  • Brand recognition
  • Etc.

Having the end goal in mind will align your marketing activities to one purpose. It’s also a good idea to have a primary goal (direct) and a secondary goal (indirect). 

In our Halloween costume store, the primary goal is to sell costumes. The secondary goal is to build brand awareness so people know the store exists, and hopefully, they come back to browse or buy. 

So, know why you’re running a campaign and you won’t miss the mark.

SPEND

Spend

Finally, we need to know how much we can spend on all of the above. 

What is the budget allocated for this campaign? 

How much is the daily budget?

Are there certain times to spend more, like two weeks before Halloween is top-of-mind for people?

For example…

Scenario 1 – Consistent Spend

The same amount will be spent per day throughout the campaign.

The Halloween campaign runs for 47 days (September 15 – October 31) and the total budget is $1000.

$1000 / 47 days = $21/day 

In this campaign, we’ll set the campaign to spend…

$21 per day with a maximum of $1000 for the entire campaign.

Scenario 2 – Targeted Spend

The daily budget will be doubled for the last 2 weeks of the campaign (October 17 – 31).

The Halloween campaign runs for 47 days (September 15 – October 31) and the total budget is $1000.

  1. September 15 – October 16 = 32 days
  2. October 17 – October 31 = 17 days

Therefore

$1000 = (X / 32) + (2X / 17)

$1000 = 62X

X = 16.13

In this campaign, we’ll set the campaign to spend…

  1. $16.13 per day from September 15 – October 16 
  2. $32.26 per day from October 17 – October 31

Now you’ve got your budget without having to worry about overspending.

And there you have it. 

The main points to consider when planning your next digital marketing campaign. 

TimingStart date
End date
Special dates
Audience Who they are (age, gender, income, etc.)
What are they interested in
Where are they located
Where do they hang out
Etc.
AssetsImages
Videos
Apps
Landing Page or Website
Music
Copy (Headlines, descriptions)
Etc.
GoalsPurchases
Website visits
Newsletter signups 
Awareness
Etc.
SpendTotal spend
Daily spend

Filling these sections out with as much information as you can sets you and your team up for success. 

If you want more quick tips on digital marketing, sign up for Iterate’s newsletter to get notified when new articles are out! 

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